A New Partner in the Humane Animal Practices Movement

Tail docking.

It’s a common practice in the dairy industry whereby part of a dairy cow’s tail is amputated in order to help keep the udders clean.

It causes pain to the cow, and it leaves her defenseless against fly attacks.

But for some dairy farmers, tail docking will no longer be an accepted practice, thanks to an unlikely ally to the animal welfare movement- Nestle.

nestle crunch

Nestle has partnered with World Animal Protection to implement humane animal practices, including ending the use of gestation crates, cage systems for chickens, and dehorning of cows.

This is big news, because Nestle is the largest food company in the world.

nestle abuelita

So why do you think Nestle is making this commitment? Is it because their CEO suddenly had a crisis of conscience?

Maybe, but I doubt it.

Nestle is making this change because their customers believe animal welfare is important. And if a customer is faced with the choice of buying two chocolate bars of comparable quality, that customer is more likely to buy the chocolate that was manufactured using humane animal practices.

nestle maggi



So good work, consumers! Let’s keep pressuring companies until humane animal practices are everyday occurrences, and not newsworthy events.


(Photos taken from NestleUSA website)

18 thoughts on “A New Partner in the Humane Animal Practices Movement

  1. I’ve never seen a cow with a cropped tail. I guess they don’t do that around here. They all have horns too. The chickens don’t live in crates … they wander around the yards pecking, clucking, and doing chicken things. Maybe it’s because this is not a corporate farming region. It’s all small farms, run by families. The cows and other animals have names. That helps.

  2. Yes, consumers have more power than most people realize. Businesses are all about the money and if your money goes to the more humane company than other companies will suddenly grow a conscious.

  3. I am very pleased about this. I actually study this sort of thing and marketing for my job so I can see what they are doing. It’s called Corporate Social Responsibility or CSR for short and essentially means that they are seeing that if they channel efforts into something that means a lot to their customers then it will help their company be seen in a more positive light. It’s actually a marketing tactic but one I wholeheartedly approve of!


  4. I’m always happy to see progress in the right direction. I’m glad enough people are realizing this is an issue for Nestle to speak up.

  5. Good for them for listening to us! We’ve recently made the choice to go vegetarian. And though I haven’t quite cut out dairy, I am sure to get them from the whole foods store where I can review the packaging for humane treatment of the animals.

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